Top 5 Ways Social Media Can Help Your Small Business in Nigeria

A lot of things come into play to help make your online business a successful one. One of such things is social media and it importance cannot be over emphasized. While you think you can do without it, the goodies that come with it are just too good to be left alone.


Below are the 5 ways how social media can help your business improve today:

1. Showcase your business

Social media showcases your business to a wide range of audience at a little to no budget. It is now possible to get your services and goods known to people who might be interested in your offer in another part of the country using social media who. You just need to create a strategy and watch how you organically get your business known. If you have some budget, you can also advertise on social networks like Facebook, Instagram and Twitter.

2. Improve your customer service

It is no news that many Nigerians hang out on social media sites and if you position yourself well, you can interact with your audience well and improve your relationship with them.

3. Cut market cost

This goes along with the first point above, having a successful social media campaign helps in getting you new customers and as such, you cut your cost of advertising because of your social media success.

4. Increase your website traffic and SEO

This point is for those that have an online business. Social media can help you generate tonnes of traffic and conversion. You just need a large followership and watch how they leave these websites to your online business site. According to some speculations and correlation studies, it had also been said that social media helps in site SEO.


5. You can build a loyal audience

Social media gives your followers or audience a kind of club feel. This is because they feel they are a part of something that engages and cares about them; they’d connect more personally to your business and unconsciously ensure its growth.

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The Author

Abdulwali Yahaya

Abdulwali Yahaya is a professional blogger, programmer and a writer on Nigerian Infopedia

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