The survival of a business lies heavily on the purchasing power of its customers. It’s not a hidden fact that low customers lead to low sales, which is likely to cripple the finances and crumble the business in the long run.
As an entrepreneur when you begin to notice that your business is not making tangible sales, it means that you have to go to the drawing board to work on its shortcomings.
If you are already experiencing a low turnout from customers and a decline in your sales, you’ll have to consider reading this post to help you revamp the face of your business. Although there are many things that can be done to bring in more customers to improve your business sales, we’ve listed five key areas which are often overlooked by business owners and entrepreneurs.
Customer service is crucial for the growth of any business. The manner in which a first-time customer is treated determines if that customer will return to patronize your services and products.
In addition, many business owners have the mindset that increasing their stock and inventory will bring more customers into the business without paying attention to the manner which their customers are treated.
Customers love reliable customer support, so if you are prompt in responding to the queries, issues and problems tabled by your customer and solve it, you are likely to keep such customer on the long run.
Customers love to be treated with respect; if you should disrespect them or treat them in two way they don’t like, they may have no other option but to shun your business.
Advertising is the bloodline of any business venture. It’s a channel which you can use to drive in new and old customers into the business.
As an entrepreneur, how well do you create awareness of your services or business? Do you stand for your brand or is your lifestyle conflicting with your brand? There are different ways to advertise your business, you can try out renting billboard space, placing adverts on newspapers or even making online adverts.
Many companies and businesses love digital advertising over other forms of advertisement because it allows them to reach more customers and sell faster. Whichever form of advert you intend on doing, it is pertinent to have a plan and strategy to boost your sales.
A lot of businesses are advertising, but they aren’t making sales. Therefore they are wasting money advertising since they do not record any return on investment.
If you are keen on advertising your business to get more customers and boost your sales, set out a budget for each ad campaign. Also, note down points on what to expect from the campaign.
Offline marketing involves using non-internet channels to locate your customers and bring your business to them. However, marketing and advertising work in alignment and exhibit a level of similarities, but the end goal of both entities differs.
While the major goal of marketing may be to target your customers and create awareness of your products, on the other hand, the aim of advertising is to influence the customer’s (buyer) decision and compel him or her to buy from you.
You can consider customizing t-shirts, printing banners & flyers as part of your offline marketing strategies.
If you are in the sales of motorcycles, it isn’t expected of you to market your business in a city where the movement of bikes is restricted, this is why you should market your business where your target customers are located.
Digital marketing is a wide field which encompasses the different ways in which a business is promoted online. It refers to the strategies involved in promoting a business online.
A lot of business owners fail to leverage on the internet to market their business because they have no experience or skull in digital marketing and they fail to hire a digital marketing expert to get their business running online.
Social media marketing and Search Engine Marketing (SEM) has proved to be effective in getting more customers to a business. If you aren’t financially able to set up a website for your business, you can alternatively create social media accounts for your business.
You can target keywords related to your business using SEO skills. This can be done if you have a blog or a website for your business. For instance, if you sell mobile phones and phones accessories, you can target keywords such as the Itel a33 phone, cheap Tecno phones, iPhone 11 features and review etc.
The people searching for these keywords are likely to be your customers. Hence, if you rank well on Google and other search engines for these keywords, these potential customers will visit your site and possibly make orders for purchase.
Facebook Advertising is a paid traffic tool which you can use to sell your products and services. Facebook is owned by Mark Zuckerberg which boasts of more than 300 million users.
There are more than 20 million Nigerians on the Facebook platform. If you have a business in Nigeria and you use Facebook Ads to targets Nigerians to patronize your services.
Imagine putting your business before twenty million people? This results will be terrific, indisputably, this will greatly help to grow the landscape of your business.
Lastly, Customer Engagement is another way of improving your business. Do you reach out to your customers even when they aren’t buying from you or so you just expect them to return back to you when they are in need of your services?
Customer Engagement improves your relationship with your buyers, and this will yield a positive impact on your sales.
You cannot engage with your customers if you don’t know them. Do you have a database of who your customers are? How well do you inform your customers of any new product which may suit them?
Keeping in touch with them will bring them back and make them more interested in what you have to offer.
Every business venture experiences challenges at one point or another. It could be the challenge of increasing sales rate, reducing expenses, making more customers or even increasing the business output. As an entrepreneur, you should set out to solve every problem facing your business.