How to Start Affiliate Marketing on Jumia (2024)

Do you want to explore the fascinating world of making money in Nigeria through affiliate marketing but are unsure of where to begin? You’re in the right website! One of the top e-commerce sites in Africa, Jumia, offers affiliate marketing as a great method to generate passive income and turn your love of online shopping into a successful business.

I’ll walk you through the fundamentals of affiliate marketing in this beginner’s tutorial, demonstrate how to get started on Jumia, and provide you useful advice to put you on the right track. So let’s get started if you’re ready to start your affiliate marketing journey.


You’re in for a world of advantages as a Jumia affiliate that will make this adventure fun and lucrative. Here are five wonderful benefits you can enjoy for being an affiliate:

  1. You can earn commissions: You can increase your earnings by promoting Jumia products more frequently. For every purchase made through your affiliate links, you’ll get paid.
  2. You don’t need product ownership: Ignore inventory management and delivery issues. As an affiliate, your job is to refer potential buyers to Jumia’s enormous variety rather than handling things directly.
  3. Its flexible: Affiliate marketing allows for flexible scheduling. You can go at your own pace whether you’re a student, a working parent, or a full-time professional.
  4. You have access to marketing tools: To assist you maximise your promotions and track your achievements, Jumia offers you marketing resources and tracking tools.
  5. Unlimited Potential: Your earning potential is unlimited because Africa has millions of prospective clients. Your potential income increases with the amount of work you put into product promotion.


A step-by-step tutorial for beginning affiliate marketing with Jumia may be found below:


Selecting a niche is the exciting first step in your venture into affiliate marketing on Jumia. A niche is akin to your area of expertise or emphasis, and picking the proper one is crucial. Consider your interests and passions. What subjects fascinate you? It might be gardening, home decor, technology, or even fashion! Choose a specialty that you actually enjoy because that is what you will be sharing with your audience.

Consider your possible audience once you’ve selected a niche. They, who? What interests them? What issues in your specialised field can you assist them in resolving? The better your understanding of your audience, the more effectively you can develop content and make product recommendations that really speak to them. Keep in mind that affiliate marketing is more than simply making sales; it’s also about providing your readers with helpful advice and answers.


Once you’ve determined your niche, you should apply to the Jumia Affiliate Programme. The magic happens right here! Look for the “Join Now” or “Sign Up” option on the Jumia affiliate website. To begin the registration procedure, click on it. Basic details like your name, email address, and website address (if you have one) are required. You can still sign up even if you’re just getting started and don’t yet have a website.

After entering your information, you must await Jumia’s affiliate team’s clearance. Your application will be examined, and if approved, you’ll have access to your own affiliate dashboard. This dashboard functions as a command centre for your affiliates. It’s where you can access Jumia marketing materials, find unique affiliate links, and monitor your commissions. You are now prepared to begin recommending products to your audience. Interesting, huh?


Prior to beginning affiliate marketing on Jumia, it’s essential to conduct research and choose the appropriate products to market. Consider your own interests and areas of competence first. What subjects or fields do you find particularly interesting or knowledgeable? When choosing products that fit your specialty, this can be a wonderful place to start. Next, look through Jumia’s extensive selection of goods and divisions.

Look for products that are in high demand and appropriate for your target market. To be sure you’re recommending high-quality products, pay attention to consumer reviews and ratings. Remember that the secret is to pick things that actually help your readers and match with the tone of your site. By doing this, you will earn your readers’ confidence and increase the likelihood that they will click on your affiliate links.


It’s time to create affiliate links when you’ve decided which products to advertise. You have access to tools through Jumia’s affiliate programme to build these unique links that track referrals and commissions. Log into your affiliate dashboard after applying for the Jumia affiliate programme and receiving approval. You’ll typically see a button to create affiliate links on your dashboard.

The system will produce a special affiliate link for you if you simply paste the ordinary product URL into the space given. You’ll utilise this link in your writing to point readers to the Jumia product pages. Label or group your affiliate links appropriately so you can quickly identify which products are performing well.


With the creation of a website or blog, your path in affiliate marketing on Jumia takes form. It’s simpler than you might think, so don’t worry! To create your online presence, you can use user-friendly website builders like WordPress, Wix, or Blogger. Pick a memorable domain name that matches your interests or specialisation. Jumia typically favours affiliate marketers who have their own websites since it gives you a place to offer your advice and insights.

Once your website is operational, pick a simple, attractive design that complements your content. Put an emphasis on simple navigation so that visitors can locate what they’re looking for with ease. Don’t forget to include a “About Me” page so that you may introduce yourself to your audience and gain their trust. Your main hub for sharing useful content and affiliate items will be this website or blog.


The foundation of Jumia’s effective affiliate marketing is high-quality content. Focus on producing informational, entertaining, or problem-solving material if that’s what your audience is looking for when they visit your website. Start with blog pieces, reviews of products, or “how-to” manuals that are relevant to your area. Make sure your writing is lucid, succinct, and interesting. Keep in mind that you’re not merely pushing goods; you’re also assisting your audience in making informed choices.

Include your Jumia affiliate links in your article naturally. Include your affiliate link in any product reviews or product recommendations you make. Regarding your affiliate partnerships, be truthful and open at all times. Authenticity helps readers trust you. Building a library of useful information might help you get free visitors from search engines like Google as you produce additional content. This content has the potential to develop into an ongoing source of affiliate revenue.


Increasing website traffic is a further important step. Since there won’t be any visitors, no one will click on your affiliate links. Start by producing interesting and educational material that appeals to your target market. Make engaging social media posts, blog entries, videos, or videos that offer value. Use pertinent keywords in your content to increase your website’s visibility on search engines like Google. SEO (Search Engine Optimisation) is your ally here.

Utilise social media tools to communicate with your audience and share your content, as well. Twitter, Pinterest, Facebook, and Instagram are all great places to advertise your website. Build a community around your niche by interacting with your followers and answering comments. Your possibilities of making affiliate commissions increase with the number of visitors you can bring to your website.


It’s time to start actively promoting your affiliate links once you’ve had traffic coming to your website. When producing material, incorporate your Jumia affiliate connections into it naturally. If you’re evaluating a product, for instance, add the affiliate link in the article’s body or in the product’s name. To establish trust with your audience, be open and honest about your affiliate agreements. Additionally, think about utilising appealing banners or buttons that point to your affiliate products.

These visual signals might draw the attention of your visitors and persuade them to click. Sending newsletters or product suggestions to your subscriber list with affiliate links included is another effective tactic in email marketing. Update your content frequently, advertise seasonal deals, and keep an eye on your affiliates’ performance to adjust your methods as necessary.


Continually tracking and evaluating your work is essential in the realm of affiliate marketing on Jumia. Monitoring entails keeping track of the effectiveness of your affiliate links. You may access tracking tools and reports from the majority of affiliate programmes, including Jumia’s. Pay attention to indicators like earnings, clicks, and conversions. These figures might help you identify the items and methods that are most effective for you.

Understanding why some things function and others don’t is the goal of analysis. Review your marketing channels and content at some point. Are certain blog entries or social media posts generating more traffic than others? Exist any goods that constantly bring in more commissions? You can adjust your strategy and come to data-driven judgements by posing these queries and delving into the facts.


It’s time to optimise and scale your affiliate marketing activities once you’ve gained insights through monitoring and analysis. Making adjustments depending on what you’ve learned is called optimisation. Consider producing additional material about a particular product category, for instance, if you’ve found that it’s working well.

To determine which marketing strategies or call-to-action words your audience responds to the best, you may also conduct some testing. Scaling refers to increasing the scope of your affiliate marketing initiatives to reach more people. This could entail expanding your content production, changing up your marketing strategies, or even partnering with other bloggers or influencers in your market.

Always keep in mind that scaling should be gradual and in line with your resources and ability. Increasing your affiliate income by reaching more potential clients while preserving the calibre and authenticity of your content is the exciting goal of this phase.


These are the commission rates for various niches when promoting products through Jumia’s affiliate program:

Niche Commission Rate
Fashion 12%
Books and Stationary 10%
Sports and Fitness 10%
Health and Beauty 10%
Kids and Babies 7%
Home and Living 7%
Automotive and Motorcycles 6%
Cameras and Accessories 6%
Computing 5%
TVs, Audio, and Video 5%
Mobiles and Tablets 5%
Games and Consoles 4%
Default 4%


While Jumia affiliate marketing is a fantastic method to make money, there are other possibilities you may look into to increase your income. These are five different options:

  1. Sell your own products: To reach a wider audience, register a Jumia seller account if you have an original product or handcrafted crafts.
  2. Become a seller on Jumia: Jumia enables you to accomplish this and sell your goods in their marketplace. If you have in-demand things to sell, this could be a profitable choice.
  3. Enrol in the Jumia JForce Programme: This programme allows you to get money by advertising Jumia’s items on social media and other websites. Compared to affiliate marketing, it gives you greater control.
  4. Take part in Jumia’s flash sales events by keeping an eye out for them. During these occasions, you can buy products at a bargain and resale them for a profit.
  5. List Your Services on Jumia Services: You can list your services on Jumia Services and connect with potential customers if you have a skill or service to provide, such as photography, teaching, or house cleaning. We shall soon cover how to make money selling on Jumia.


As a result, beginning your affiliate marketing experience on Jumia is a thrilling chance for newcomers to dangle their toes in the waters of internet marketing. You can create the conditions for a prosperous affiliate business by adhering to the measures I’ve provided in this tutorial.

Always put the requirements of your audience first, select products about which you are passionate, and establish a strong online presence. You may turn your passion into money and start an exciting affiliate marketing journey with Jumia if you are committed and persistent. So, go ahead and take the first step to realising your affiliate marketing ambitions! Happy advertising!

Chizoba Ikenwa

Chizoba is a seasoned Information blogger, content developer and the founder of Nigerian Infopedia. He is a tech enthusiast who loves reading, writing and research

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