How to Pay For Facebook Ads in Nigeria (2023)

Advertising your business on Facebook can help you get that needed exposure to help sell that particular product you wish to promote. Facebook ads helps present your business or product to the right target if you know how to select the target audience properly.


Since Facebook is the biggest social media network with more than 1 billion followers, it would only make sense that business owners utilize this platform, not only to sell but in reaching out to others for businesses.

You can tap into this trend and make money via Facebook ads. If you are looking for information on how to pay for Facebook ads in Nigeria, this post will provide you with details on how to do just that.

Problems Faced by Nigerians When Trying To Run Ads on Facebook

Below are certain challenges faced by Nigerians trying to pay for Facebook ads:

  • Unable to pay for Facebook ads in Nigeria with the Naira denomination. This has been rectified by Facebook recently as they now accept Naira as opposed to before when it was not permitted.
  • How to create Facebook adverts to meet the right target audience.
  • ATM card restrictions by Nigerian banks

How To Pay for Facebook ads in Nigeria using Naira

Paying for your Facebook advert using Naira is now possible with two methods. The fist method is via your Domiciliary account or through payment agents in Nigeria.

If you have a dorm account, you can request for a dollar card which you would have to add to your Facebook payment data base so as to make necessary payments for the Facebook ads.

The other method is to use trusted online payment agents. They will help you make payment when you send the Naira equivalent of the amount you want to pay Facebook. Although, they charge. You should consider the cheapest one among the list of these service providers.

Using PayPal payment method

You can also pay for Facebook ads in Nigeria directly using PayPal. It is no more news that PayPal currently allows Nigerians to own and fund PayPal account. By linking your bank account to your PayPal, this can be done easily.

To use PayPal as a means of payment on Facebook, you would have to add the PayPal account to your Facebook payment account page. This method is quick as you can use the fund transferred into the PayPal account to pay for Facebook ads easily.

Using your debit card

If you want to use debit MasterCard, there are two banks in Nigeria that supports payment for Facebook ads using the conventional debit cards.

These banks include FCMB and GTBank.

You can use their debit MasterCard to make payment for your Facebook adverts. The only pitfall is that they limit you to the Naira equivalent of $100 a month. Please note that you would be charged the equivalent in Naira as the flunctuation between the Naira and Dollar might be the stumbling block.

New Info: As for debit card, you have to use a dollar card. I use a GT Dollar card to advertise on Facebook and they charge the Naira equivalent.

Hope this information helps.

The Author

Chizoba Ikenwa

Chizoba is a seasoned Information blogger, content developer and the founder of Nigerian Infopedia. He is a tech enthusiast who loves reading, writing and research


Add a Comment
  1. Thanks alot. This article really helped me

  2. Let’s talk about a little bit of Facebook vocabulary, because to people who have never done this before, custom audiences, Lookalikes can be kind of overwhelming.

    But really, when you understand it, it’s not that bad.

    Custom Audience:
    So custom audiences you can make from pretty much anything, right? You can say, make me a custom audience of everyone who’s viewed my order page, but has not viewed my thank you page.

    Lookalike Audience:
    So lookalike audiences, you can create, let’s say you have somebody who likes your page, let’s say you create a Facebook fan page for your jewelry store, or if you’re an entrepreneur, and people are liking your own page, right?

    Once you have enough people who like your page, you can create what’s called a look alike audience of those people who like your page.

    Learn more in this case study:

  3. Thanks for this, I used the paypal method.
    Please I only linked my debit card. Hope it will function effectively and it is a First Bank Mastercard, hope this will function effectively.

  4. Thank you for this. I started advertising on instagram a few days ago and I have been unable to pay the money I owe, if I use this method through Facebook will it clear my instagram account and will the ads continue running on instagram?

  5. Gooday sir, courently this 2021 can i still run ads with my GT master card or is they any new changes

    1. Yes, a GTBank dollar master card

      1. Does the GT bank dollar MasterCard have a $100 limit?

          1. Ayibatari Lavender Gilpen

            How do you fund a dom account

          2. Its as easy as entering a bank and depositing the foreign currency in it

  6. Thanks for this although am still finding 8t difficult to fund it, but now i know where the problem is, from my bank

  7. i just tried zenith card to make payment of face book ad and it went through immediately, GTB and first bank naira cards declined

    1. It even shocked me. I have been battling with gtbank but unsuccessful. I just decided to try zenith bank today and it went smoothly even without requesting for otp or pin.

    2. Hello Tomi. Please what type of card is your zenith card? Mastercard or visa?

  8. I have been using Naira master Card and it looks like the rate is high. My question is does changing to paypal option give any added advantage?

    1. Not really and mind you, removing the card from facebook becomes difficult at times

  9. Ebunoluwa Olonishuwa

    So, I was able to fund the account to run the ad, however, it keeps telling me the ad cannot be carried out because I need to log into the email I registered with or something like that.

    1. Facebook are having issues with Nigerians

  10. Other countries you can run facebook add with any bank card, but selective in Nigeria because of too much fraud and scam in Nigeria

  11. Hello Tomi. Please what type of card is your zenith card? Mastercard or visa?

  12. Pls how can I go about opening of paypal account

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